Introduction
If you are new to the world of Internet Marketing then this might be a new phrase in your online education. If you have been around for a while, then it most certainly will not be.
It is a term used when you see something, usually a product inviting you to buy, advising you that it is the best thing since sliced bread. You are told that you will make your fortune when you buy and download the product, or system possibly even an E Book, sometimes a piece of software, which will make life simpler whilst you run your business more effectively.
Whatever you are offered it is designed to make you a lot of money, undreamed of riches is one phrase that I have seen. (Usually it is the seller that will make the money) In fairness if used some offers can in fact make you money, or enable you to have the right tools to do so.
This article is intended both as a friendly warning to avoid you wasting your hard earned cash, also to explain how you can easily fill your hard drive with what I call dust gathering items, as having bought them you do not use them.
Writing an article like this can in fact lead to the writer being either over critical or under critical depending on his experience when they have bought a product.
The Facts
Not for one minute am I suggesting that what you are offered is a fake or a scam, what I am saying is please be aware that those advertising their amazing product, are after one thing, that is to make money. After all they are in business.
Internet marketing is powerful. But the idea here is not to be blinded by dollar signs and buy into the hype of lounging by the pool at the Playboy Mansion. Be smart about this – this is a business, not a lottery ticket. Build it right, and you won’t have to fear that the bottom will drop out from under you one day when you least expect it.
I now have some simple rules when I am buying products or other items which are offered to me.
- Will I use it in my business, or can I find a use for it?
- Can I afford it.
- Will it be cost effective?
- What are the conditions regarding its use?
Usually the product in question has to answer YES to all the four rules above.
Also you need to be aware that once you have agreed to purchase what is offered, then you almost certainly be lured into the sales funnel. This is usually one or more ‘Upsell Offers’. These, increase the effectiveness of what you have just bought they can include many things such as:
Extra Bonuses
Private Label Rights, not just personal use.
Unlimited Access, the original offer might be for say twelve downloads a month, must confess these annoy me, as often on the original offer there is no mention of any limitations. Not all vendors do this of course, some do make it quite clear what you are buying.
Must confess that I do not usually pay attention to the Bonuses that are on offer, unless:
They can be used to enhance the product or one that I already have
They can be given away to my subscribers or to help me build my list.
However the rights are very important to me for a number of reasons.
Private Label Rights (commonly known as PLR) are vital to me, if I cannot alter the product the chances are that I will click the delete button, it is important to me that I can make the product my own, with my own words and thoughts.
I have recently purchased a number of items as a special offer, at least twenty of them I will be able to amend and use on the website, it was a very good deal which covers my four rules.
Another recent purchase makes my library of content sufficient for at least the next twelve months, this means that I can just work on what I have without the need for any further expense.
This to me is how we should spend our money – WISELY
Conclusion
Just in case it is not obvious, like a lot of people I was an avid collector of “Silver Dollar Offers”, the reasons were many, but most importantly I think that the idea of making a quick buck was probably at the back of my mind. A trait often found when you are new to internet marketing,
You Have Heard That You Can Make Money Fast With Internet Marketing So This Is How?
Unfortunately This Is Very Often The Wrong Approach.
As a result I have a large number of products which I have bought over the years on the hard drive, gathering the proverbial dust.
I notice that I have said have, in fact whilst I did have is not quite right, the number is a lot lower, due to a massive clear up campaign. It became obvious to me that I was buying all sorts of stuff and not using them. In many cases I did not even attempt to unzip them to find out what they did.
OK I WAS A FOOL
Which I suppose is the main purpose of this blog to stop you doing the same, though I would suggest that you are not that stupid, having taken the offer of a free website.
When you buy do so wisely
Footnote
Before I decided that I would load this onto the website, I spent some time looking through what I had on my hard drive. To my astonishment when I opened up some files, I discovered on awful lot of material which I was not aware of.
OK, these must have been silver dollar moments, but I will be able to update and use a lot of them now that I am a lot wiser.
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